marketing

Marketing is the process of promoting and selling products or services, involving activities to understand and meet customer needs. It includes market research, product development, pricing strategies, distribution, advertising, and sales. The main goals are to attract, engage, and retain customers, build brand awareness, and ultimately drive sales. Key elements include the 4 Ps: Product, Price, Place, and Promotion. Marketing strategies can be adapted to reach different audiences effectively through digital channels, traditional media, or a mix of both, using techniques like content marketing, social media, SEO, and email marketing.