PROJECTIVE DEVICES- DEFINITION, ASSUMPTIONS AND TYPES: TAT, CAT, RIT.
There is need to understand the applications or benefits of the projective tests (or techniques) are as following;It is also useful in preparing business and marketing strategies and multiple other fields.Projective tests, like TAT, are used in qualitative marketing research. For instance, market research like figuring out potential associations between people’s emotions and brand images are done via these tests.In sociology and anthropology, projective tests are effectively used to study adoption of innovations and cultural meanings.In business, people assessment is done by conducting projective tests, by figuring out motive patterns and implicit thought processes.They also have a number of weaknesses and limitations, including:The respondent's answers can be heavily influenced by the examiner's attitudes or the test setting.Scoring projective tests is highly subjective, so interpretations of answers can vary dramatically from one examiner to the next.Projective tests that do not have standard. Validity refers to whether or not a test is measuring what it purports to measure, while reliability refers to the consistency of the test results. grading scales tend to lack both validity and reliability