INDUSTRY_Understanding niche-content fans: Ideating and launching a new SVOD service VRV

2018-06-14T04:12:53Z (GMT) by ACM TVX2018 Cindy Kim
1. Niche-content fans are multi-faceted
2. Early research shows behavioral and attitudinal difference between VRV and Crunchyroll
3. VRV fans are not as loyal to the content-provider (i.e. Crunchyroll) but to genres (i.e. anime, cartoons, DIY shows, etc.)
4. Lots of opportunities in SVOD space and much to still understand
5. Further research needed to continue to build out the product, especially more advanced video and social features around content



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