Balancing science communication and science: Achieving effective outreach using social media

With advances in technology rapidly changing the way we understand and navigate our world, effective science communication has never been more important. Social media has emerged as a tool that makes it possible to reach thousands, even millions of people, with relative ease, but how can scientists leverage their stretched resources to reach these massive new audiences? The passion scientists have for their research is key to sparking public attention as to why marine science matters, but many scientists struggle with the time-consuming undertaking of regularly engaging audiences to build a following and influence the masses. In this session, we will discuss how to play to your strengths with science communication and explore the tools we can use to best manage social media platforms.