BRAND IS A VERB Framework: Published Evidence of Original Methodology, Olena Zaitseva

This project presents the original publication of BRAND IS A VERB, a strategic branding framework developed by Olena Zaitseva. It redefines branding as behavior and proposes a new approach based on motion, action, and emotional rhythm.

The model includes three core elements:

- VERB CORE: the strategic impulse and active identity

- MOTION CODE: the emotional and rhythmic behavior of the brand

- FLOW FIELD: the real-world contexts where brand behavior manifests

This preprint includes a full white paper, a visual diagram of the system, and a README file with license and context. The method is informed by interdisciplinary theory, including the works of Jung, Kahneman, Bourdieu, and Neumeier, and bridges design, strategy, and cultural research. It may be cited or reused under CC BY 4.0.