Transitioning to a New Business Model:  P2R Methodology for Innovation at Aru Medicus .pdf

<p dir="ltr">This is a case-based extension of the methodological preprint published on Zenodo DOI:10.5281/zenodo.15722484 and on SSRN DOI: 10.2139/ssrn.5327479 and on Mendeley Data, V1, DOI:10.17632/dj98vkxbn9.1<br><br>This study examines the transformation of Aru Medicus, a private medical centre in Kazakhstan, utilising the P2R <i>(Property-to-Resource) </i>methodology, a TRIZ-based approach, to develop a new business model.<br> Facing financial stagnation <i>(20% profit margin vs. 40% industry average)</i>, high dependency on doctors <i>(70% of revenue allocated to salaries)</i>, an increasing tax burden due to VAT, and limited equipment investment, Aru Medicus aimed to increase revenue, reduce reliance on doctors, and maintain medical service quality while remaining a medical organisation. <br>The P2R methodology identified resources with properties of innovativeness, availability, and reproducibility, leading to solutions such as online consultations via Medical Information Systems <i>(MIS)</i>, joint use of inpatient facilities, partnerships with ultrasound equipment suppliers, and caregiver training courses with a rental model. These solutions were prioritised using the VESC Idealness Filter© and implemented with consideration of legal and ethical challenges in Kazakhstan. <br>The results show reduced doctor dependency through a revenue share model and increased revenue via B2B diagnostic services. This case demonstrates the P2R methodology as a powerful tool for small and medium enterprises <i>(SMEs) </i>in healthcare to achieve sustainable innovation.</p>