The State of Social Media in Canada 2022
preprintposted on 2022-09-14, 11:25 authored by Philip Mai, Anatoliy GruzdAnatoliy Gruzd
The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants.
Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.