The Influence of Influencers

Social Media Lab,; Mai, Philip; Saiphoo, Alyssa; Soares, Felipe Bonow; Gruzd, Anatoliy

doi:10.6084/m9.figshare.21586947.v3

The Influence of Influencers

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posted on 2022-11-30, 03:00 authored by Social Media LabSocial Media Lab, Philip Mai, Alyssa Saiphoo, Felipe Bonow Soares, Anatoliy GruzdAnatoliy Gruzd

The goal of this report is to understand the role of online influencers in Canada. This report was produced by the Social Media Lab at Ted Rogers School of Management, Toronto Metropolitan University. The report is based on a census-balanced online survey of 1,500 online Canadian adults (18+). The survey was conducted between May 12 and 31, 2022.

The Influence of Influencers

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