Version 3 2022-11-30, 03:00
Version 2 2022-11-22, 01:30
Version 1 2022-11-20, 23:24
preprint
posted on 2022-11-30, 03:00 authored by Social Media LabSocial Media Lab, Philip Mai, Alyssa Saiphoo, Felipe Bonow Soares, Anatoliy GruzdAnatoliy Gruzd<p>The goal of this report is to understand the role of online influencers in Canada. This report was produced by the <a href="https://socialmedialab.ca/" target="_blank">Social Media Lab</a> at Ted Rogers School of Management, Toronto Metropolitan University. The report is based on a census-balanced online survey of 1,500 online Canadian adults (18+). The survey was conducted between May 12 and 31, 2022.</p>
