Research on Energy Drinks Market Share.pdf

The competitive dynamics and pricing tactics of Red Bull and Sting, two well-known energy drink brands in India, are examined in this research study. In order to comprehend how price competition affects brand behaviour, it looks at important elements including market share, customer preferences, distribution methods, and marketing strategies. The report offers a thorough examination of the Indian energy drink industry by using a mixed-methods methodology. The results underline how important price is as a strategic tool and how businesses must constantly adjust to changing customer demands and market dynamics in this quickly expanding sector.