Don‘t Push The Button: Using Curiosity in Crime Prevention

The Big Red Button Theory challenges traditional approaches to crime prevention by highlighting a paradox in human behaviour: prohibitive messaging often increases the appeal of risk taking actions rather than deterring them. Grounded in psychological Reactance Theory, it explains how restrictions on freedom can provoke resistance, leading individuals - particularly adolescents and young adults, who are naturally more curious and prone to risk-taking—to engage in discouraged behaviours.

This essay explores how understanding and applying the principles of the Big Red Button Theory can revolutionise preventative strategies. It examines the theory’s psychological and behavioural underpinnings, its implications for crime prevention, and its potential to influence long-term behavioural change.

By reframing traditional prevention methods and leveraging the Big Red Button Theory, crime prevention strategies can better address the root causes of risk taking behaviour, reduce harm, and foster a greater sense of shared responsibility within communities. Implementing strategies that empower individuals to make safer choices while respecting their autonomy is not only vital for reducing crime but also for supporting long-term societal well-being.