With the globalization of higher education, visibility has become a
central asset for attracting resources and visibility. In this context,
identifying the institutions that can stand out in certain areas is of
vital importance. This paper analyses the visibility of Brazilian public
universities from two sources: Web of Science databases and
international rankings of universities. Bibliometric indicators are used
to detect the specialty of higher education institutions. The obtaining
of the specialization profile allowed to compare the disciplinary and
thematic orientation of the Brazilian university system and to detect
the strengths of the institutions.