ETHICAL ISSUES IN MOBILE ADVERTISING

This poster addresses the ethical issues in mobile advertising, focusing on the consequences of sending unsolicited and irrelevant advertisements to mobile users. It highlights how such practices can invade privacy, disrupt user experience, and damage brand reputation. The poster emphasizes the importance of obtaining explicit user consent and ensuring ads are relevant to the recipients.

The introduction defines ethics in advertising, explaining the moral standards and codes of conduct for marketers. The objective is to understand how ethical values influence consumer behavior and brand relationships. The methodologysection outlines the research approach, including the use of search engines and social media to gather relevant data.

The analysis discusses the negative impact of aggressive mobile advertising strategies, such as spam and data privacy concerns. It stresses the need for ethical practices, including transparency, user consent, and personalization.

The conclusion advocates for marketers to prioritize ethical advertising, comply with regulations, and respect user privacy. By doing so, they can build trust, enhance brand loyalty, and achieve more effective and sustainable advertising outcomes. The poster ultimately argues that ethical advertising practices lead to stronger consumer relationships and long-term success for brands.