Digital Behavior Classification Map (DBCM)

The Digital Behavior Classification Map (DBCM) is a strategic framework that segments all countries into six distinct digital ecosystem types (D1–D6) based on SEO maturity, paid advertising dominance, content saturation, social media behavior, and infrastructure development. This classification enables marketers, researchers, and strategists to localize digital strategies based on real-world behavioral and technological patterns.

Developed using k-means clustering and geospatial interpolation, the map synthesizes data from tools such as Google Trends, Ahrefs, SEMrush, SimilarWeb, and World Bank indicators. It has applications in international market entry, content localization, media planning, and digital maturity benchmarking.

This infographic poster provides a visual summary of the six ecosystem types, their characteristics, symbolic representations, and strategic implications. It is designed for use in education, research, and applied marketing environments.