AI revolutionizing customer insights comprehension in product management

Product management refers to the strategic choices and actions that businesses make in order to comprehend the needs and behaviors of their customers and enhance, diversify, and develop their offerings. Product managers have a major duty to collect and evaluate customer data in order to derive insights that inform new and improved products. In this field, artificial intelligence has become a key instrument thanks to its sophisticated abilities to analyze enormous volumes of consumer and social media data and derive insightful conclusions. This study examines how artificial intelligence is changing the way that customer insights are generated, with a focus on how AI-powered solutions improve conventional market research techniques. Businesses can gain a deeper understanding of consumer behavior, preferences, and emerging trends by utilizing artificial intelligence for sentiment analysis and predictive modeling. This can result in more informed product development and marketing strategies. This study explores the implications of integrating AI into product management, emphasizing the potential benefits as well as the difficulties that may arise. This paper examines current approaches and future opportunities for AI-enhanced customer insights through expert-driven empirical research in order to identify strategies that can lead to improved customer- focused decision-making in a rapidly evolving market.