The Death of the Homepage is Much Exaggerated

With a significant portion of the audience arriving at news sites via social media and search, the imminent death of the homepage is a common refrain. One senior digital manager told me he was expecting the “death of the homepage revolution” to hit his market at some point, but it hadn’t yet. He might be in for a long wait. Based on data from my own research at three newsrooms in three different countries, as well as the latest research from Chartbeat, the death of the homepage, in homage to Twain, is much exaggerated.