Supplementary Materials for Incentivizing video-on-demand subscription intention through tiered discounts and anti-piracy messages.

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posted on 2025-01-09, 17:10 authored by Ignacio Redondo, Diana SerranoDiana Serrano

This files contain supplementary materials of the study entitled, “Incentivizing video-on-demand subscription intention through tiered discounts and anti-piracy messages."

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Consumer behavior Film and television industry digital piracy advertising loyalty commitment SVOD management

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CC BY 4.0

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