FROM DIGITAL DILEMMA TO REAL ACTION EVIDENCE-BASED STRATEGIC RECOMMENDATIONS FOR COMBATING ONLINE FILM PIRACY IN INDONESIA.pdf

The digital era has brought significant advancements to the entertainmentindustry, particularly in filmmaking. However, it has also given rise to seriouschallenges concerning copyright protection and the rampant piracy of digitalfilms. This study comprehensively analyzes the phenomenon of online film piracyin Indonesia, including its characteristics, associated risks, and the factorsinfluencing user perceptions and behaviors. The primary objective of thisresearch is to formulate evidence-based strategic recommendations for thegovernment and the creative industry to effectively address this complex issue.The study employs a qualitative descriptive method using a literature review orconceptual study approach. Data is systematically gathered from crediblesecondary sources, including books, scholarly journals, survey reports, and newsarticles. The keywords used in data collection include digital copyright, onlinefilm piracy, piracy perception, illegal site data security, and piracy behaviorfactors. The data analysis technique involves narrative content analysis andliterature synthesis, carried out through several stages: identification, extraction,organization, synthesis, analysis, and interpretation of key information fromrelevant literature. The findings of this study identify three fundamental issues.First, there is a conceptual gap between the framework of digital copyright law(Law No. 28 of 2014) and the technological reality that enables perfectreplication without quality degradation. Second, the professionalization of theonline film piracy ecosystem in Indonesia, characterized by the diversification ofillegal platforms (websites, apps, Telegram channels), sophisticated monetizationmodels through advertising, and advanced technological capabilities equivalentto legal services. Third, the paradox of cognitive dissonance among users, wheresurveys indicate that 81% of respondents acknowledge the negative impact ofpiracy, yet only 30% express interest in switching to legal platforms. Thedominant factors influencing piracy behavior include ease of access, economicperception (free content), psychological motives (curiosity), social-culturalnormalization, and the finding that moral obligation is the most negativelycorrelated factor with piracy intent. This study also highlights data security risks,such as the spread of malware (spyware, trojans, keyloggers), leading to a triplejeopardy for users: legal violations, cyber exposure, and potential financial loss.Theoretically, this research enriches the understanding of cognitive dissonance inthe context of illegal content consumption. Practically, it serves as a foundationfor designing more effective anti-piracy strategies through a multidimensionalapproach. The formulated strategic recommendations include short-termstrategies (risk-based educational reform, improved accessibility of legalplatforms, proactive anti-piracy technology implementation), medium-termstrategies (development of a national legal content ecosystem, integration ofdigital literacy into curricula, regional/international cooperation), and long-termstrategies (digital cultural transformation, blockchain technology for copyrightprotection, establishment of a specialized digital piracy prevention agency). Theimplementation and monitoring framework is also proposed, with measurableindicators such as a 50% reduction in traffic to piracy sites within three years anda 200% increase in legal platform subscribers within five years. The conclusionemphasizes that combatting online film piracy requires a synergy amongstakeholders and a holistic transformation across cultural, technological, andconsumption patterns.