What matters more in getting cited -- what you say or how you say it? In our first episode we're visited by Ryan Kelly from the University of Washington's School of Marine and Environmental Affairs. Ryan is both an ecologist and a lawyer; and his research concerns the interplay between geography, ecology, and genetics in marine species. In this episode, Ryan tells the unpublished stories behind his article "Narrative Style Influences Citation Frequency in Climate Change Science," which he published in the December 2016 edition of PLoS One — an open access peer-reviewed journal — along with co-authors Annie Hillier and Terrie Klinger.