Radio in the Digital Age: Examining Conventional, Digital, and Multiplatform Broadcasting Ecosystems

A radio broadcasting ecosystem is a complex system consisting of various components that work together to facilitate the transmission and reception of radio signals. This study aims to understand the radio broadcasting ecosystem across three main categories of media: conventional terrestrial, digital, and multiplatform. Qualitative research has examined the use of conventional terrestrial media technologies, digital media, and the Internet in radio broadcasting. The findings reveal that, in a radio broadcasting ecosystem, all components interact with each other. Radio stations create broadcast content and distribute it through various digital, terrestrial, and multi-platform platforms. Listeners can access broadcast content through their preferred devices, and listener feedback can be used to improve content and services provided by radio stations. The study highlights that radio stations must adapt to technological developments and continue to deliver engaging and valuable content to their audiences by developing innovative strategies and leveraging various media platforms. The systematic review conducted in this study provides an overview of the radio broadcasting ecosystem, which faces numerous challenges, such as technological change, audience fragmentation, and competition from other media platforms. However, the ecosystem also offers many opportunities, including the ability to reach a wider audience, enhance listener interactions, and develop new business models. The study concludes that the radio broadcasting ecosystem is complex and evolving, requiring radio stations to adapt to changing technologies, and that listeners need to remain relevant and successful.