The aggregate of professed firm culture elements
Any type of content formally published in an academic journal, usually following a peer-review process.
Abstract: The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.
Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture.