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The aggregate of professed firm culture elements

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journal contribution
posted on 17.10.2020 by Kiril Dimitrov

Abstract: The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.

Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture.