Social media use has become prevalent and nearly inevitable, changing the way students interact, connect, and socialize; it has become an integral part of their social and cultural fabric. As a result, students spend a significant amount of time on social media. Thus, this study investigates the impact of social media usage on students' academic performance amidst the new normal of education, specifically during the COVID-19 pandemic. Based on the statistical finding, the respondents' perception of their social media usage significantly affects their academic performance (p=.000) with an associated probability value of 0.05 alpha level of significance.