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The Implicit Desire of Conformity

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journal contribution
posted on 29.06.2016, 17:45 by Eugene KolesnikovEugene Kolesnikov
The purpose of this research is to confirm the results of the Asch's experiment. We have conducted an improved Asch's experiment in the Kaplan's English School in Los Angeles and Asch's hypothesis was totally confirmed. Despite their own opinion, people don't want to stand out, so they accept the opinion of a group or an authority figure even if this opinion is going against their own beliefs.

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