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Supplemental Material, 4A_BOP_20200828_WebAppendix - Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework

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posted on 23.09.2020, 12:06 by Moutusy Maity, Ramendra Singh

Supplemental Material, 4A_BOP_20200828_WebAppendix for Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework by Moutusy Maity and Ramendra Singh in Journal of Macromarketing

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