Supplemental_Material.pdf (158.52 kB)
Download file

Supplemental_Material - Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

Download (158.52 kB)
journal contribution
posted on 11.10.2019, 12:06 authored by M. Berk Talay, M. Billur Akdeniz, Michael Obal, Janell D. Townsend

Supplemental_Material for Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture by M. Berk Talay, M. Billur Akdeniz, Michael Obal and Janell D. Townsend in Journal of International Marketing

History