Research for publications.docx

The author's goal in this research is to gain a deeper knowledge of existing UberEats consumers' online meal delivery service ordering experiences. Therefore, the author offers the organization specific ways to attract more consumers and improve customer satisfaction with online meal delivery services based on four elements: delivery service, communication, food packing, and payment system. A qualitative strategy is employed in this study to collect in-depth data by interviewing four respondents. Finally, in order to improve consumer happiness with UberEats' online meal delivery service, delivery time and food packing must be improved. Furthermore, UberEats should place a greater emphasis on customer satisfaction.