RURAL TOURISM NEED SCOPE AND CHALLENGES IN INDIAN CONTEXT

Rural Tourism exhorts tourists to spend quality time in a nuanced fashion by engaging them in different ethnic, indigenous and aesthetic practices in rural areas. The stresses generating from urban life and the detachment and distance from natural environment occasionally provoke the urbanites to escape from their monoculture city life. In such case, rural locations seem to be an ideal place to release stress and also provide an opportunity to be re-engaged in a simpler way of life that offers rest and absolute peace for a certain period of time. Not only that, such form of tourism is widely acknowledged because it can shape up rural society by bringing benefit both in monetary and social terms. Although the concept is relatively new one and has both positive and negative impacts, it has gained immense importance around the world in recent time. A large population in India, staying in rural areas, are still primarily dependent on traditional age old practice i.e. cultivation