Julio_Cesar_Lemes_de_Castro_-_Plataformas_algoritmicas_-_interpelacao,_perfilamento_e_performatividade.pdf (294.59 kB)
Plataformas algorítmicas: interpelação, perfilamento e performatividade (Algorithmic platforms: interpellation, profiling and performativity)
journal contribution
posted on 2020-09-11, 11:09 authored by Julio Cesar Lemes de CastroJulio Cesar Lemes de CastroThis work of theoretical articulation, anchored on bibliographic research, considers as algorithmic platforms those networks with controlled access in which the user is governed by algorithms and his identity is continually redefined based on data provided by him or extracted from his activity. In order to understand the circumstances surrounding the user’s interaction with these platforms, the article proposes and develops categories that adapt and reformulate conceptual elements from a variety of sources. Interpellation is the algorithm approach to the user, which is recalibrated at each iteration and whose agency can be distributed in instances of alterity represented by the algorithm or other actors. This approach operates through profiling, i.e., the ad hoc definition of profiles grounded on the combination of user traits. Profiling, in turn, is consolidated by virtue of its assumption by the user, which corresponds to performativity. / Este trabalho de articulação teórica, ancorado em pesquisa bibliográfica, considera como plataformas algorítmicas as redes de acesso controlado nas quais o usuário é governado via algoritmos e sua identidade é redefinida continuamente com base em dados fornecidos por ele ou extraídos de sua atividade. Para entender as circunstâncias em torno da interação do usuário com essas plataformas, o artigo propõe e desenvolve categorias que adaptam e reformulam elementos conceituais de diversas origens. A interpelação refere-se à abordagem do usuário pelo algoritmo, que é recalibrada a cada iteração e cuja agência pode distribuir-se em instâncias de alteridade representadas pelo algoritmo ou por outros atores. Tal abordagem opera por meio da definição ad hoc de perfis a partir da combinação de traços do usuário, o perfilamento. Este, por sua vez, consolida-se em virtude de sua assunção pelo usuário, que corresponde à performatividade.
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- Digital heritage
- Media studies
- Philosophical psychology (incl. moral psychology and philosophy of action)
- Poststructuralism
- Psychoanalytic philosophy
- Social and political philosophy
- Communication studies
- Communication technology and digital media studies
- Communication and media studies not elsewhere classified
- Cultural studies not elsewhere classified
- Cultural theory
- Screen and media culture
Keywords
plataformas algorítmicasinterpelaçãoperfilamentoperformatividadealgorithmic platformsinterpellationprofilingperformativityDigital HumanitiesMedia StudiesPhilosophical Psychology (incl. Moral Psychology and Philosophy of Action)PoststructuralismPsychoanalytic PhilosophySocial PhilosophyCommunication StudiesCommunication Technology and Digital Media StudiesCommunication and Media Studies not elsewhere classifiedCultural Studies not elsewhere classifiedCultural TheoryScreen and Media Culture
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