<p>The issue of leadership is becoming increasingly a phenomenon studied
by specialists in political sciences. However, the emerging theoretical
concepts call for constant changes and updates due to the political
practice. This is supported by the changes in the political scene
observed in many countries, generally referred to as the “populist
revolution”. This phenomenon, with varying intensity, has been present
on the Italian political scene for almost a quarter of a century.</p><p>The
specificity of Italian populism should be expressed concerning three
political leaders: Silvio Berlusconi, Beppe Grillo and Matteo Renzi.
Although, there are many differences between them – the time of
appearance, the scope of power and political culture, there are also
common formal references regarding personal image and applied rhetoric.
The distinct approach of leadership to populism has been further
strengthened by the increasing use of new means of social communication.
As a result, the intersection of technology and social change has had
and will have a significant impact on the perception of politics in the
future.</p>