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Investigating Social Media Role in Crisis Communication Case of Hoatiti

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journal contribution
posted on 2022-11-21, 13:42 authored by Takura BhilaTakura Bhila

Social media has the capacity to inform, educate, entertain and

confuse citizens simultaneously because of its deep imbeddedness

within communities. This is because social media is readily available

to most community members and news production is done surpassing

and bypassing filters that humper and debilitate quick production and

dissemination of news by mainstream media such as the traditional

gate keeping parameters like political correctness and editorial

policies. However, social media is regarded with scepticism in some

quarters of the news production industry due to its disregard for

ethical practice as well as disrespect for sensibilities related to

tradition and culture that separate humans from the larger and general

animal world. This study therefore sought to investigate the virtues of

social media that have elevated the speed and limitless opportunities

for Covd-19 news sharing in Lesotho with specific reference to

Hoatiti news outlet. The study interviewed news consumers,

practising journalists, journalism students and lecturers to establish

their views on Hoatiti news coverage of the Covid-19 pandemic. The

findings were presented and analysed thematically

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