22_GIIRJ_VOL3_ISSUE6_JUNE2015.pdf (588.75 kB)
Download fileImproving user satisfaction of websites using data mining
In this paper author has reviewed and analyzed the findings of recent study that has been conducted on the social network members using online survey before and after implementing data mining to show relevant advertisement to the website members. The findings of this research suggests that after implementing data mining to show relevant advertisement to the users , the website users’ satisfaction rate will improve. In this paper author used different type of diagrams to show and compare the findings.