Exposure to fast-food and sweetened-drink marketing at community sports clubs in Australia

Most foods marketed to children and adults tend to be predominantly high in sugar and fat. Exposure to such marketing has been found to influence food choices and dietary patterns, particularly in children. Community sports clubs provide an attractive opportunity for food and beverage marketing as they provide access to large numbers of adults and children. Furthermore, marketing of foods and beverages in such settings may be attractive to food companies as it can foster positive product associations with sport, health and fitness. However, few studies have examined the exposure to unhealthy food and beverage marketing at non-elite community sports club venues.