ANALISIS DAMPAK DARI ERA DISRUPSI PADA PENERAPAN ETIKA BISNIS DAN AKSESIBILITAS INFORMASI

The era of disruption, characterized by rapid advancements in information technology, has brought significant changes to the business world, particularly in terms of business ethics and information accessibility. The aim of this research is to identify and analyze the impact of this era of disruption, focusing on ethical principles in information technology and the arising ethical issues. These issues include data confidentiality and security, data protection rights, the transition to technology, cybercrime, and intellectual property piracy. Using a qualitative approach through case studies and in-depth interviews with various companies that have undergone digital transformation, this research examines how companies can help maintain data confidentiality and security amidst increasing cybercrime threats. Individual privacy rights are also an important issue that requires special attention, and companies need to be transparent about their data collection and usage. The use of automation and AI raises ethical dilemmas related to the reduction of human labor, necessitating a strategic balance between technological efficiency and social responsibility. Moreover, companies must increase their investment in cybersecurity and strengthen intellectual property protection to prevent digital piracy. This study explores several strategic measures that companies can take to address these ethical issues, including developing ethics and security policies, enhancing transparency, employee training, collaborating with third parties, and suggesting other steps. By taking these measures, companies are expected to maintain business integrity and consumer trust during disruptions. In summary, the era of disruption demands that companies quickly adapt to new ethical challenges while maintaining high ethical standards to preserve their reputation and consumer trust. It is crucial for companies to take the right strategic steps to address existing challenges and leverage the opportunities presented by advances in information technology.