Data Repertory - Managers Study 2025 KBS.docx

This dataset supports the study on how cultural tourism managers design experiences that foster lasting visitor memories. Anchored in the memory model, the study explores the interplay between experience design characteristics and memory processes (attention, encoding, rehearsal, and retrieval).

The dataset includes qualitative interview transcripts from 21 managers in museum and wine tourism contexts, thematically analyzed to identify key design elements: