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An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers

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journal contribution
posted on 28.08.2015 by George Torrens, Kevin Badni, Karl Hurn, Ian Storer
The manipulation of colour, form and texture within a commercial design activity is a core competency for an industrial designer. The job of the Industrial designer is to use colour, form, texture, temperature and movement to deliver a sensory experience that evokes a desired response. The core deliverables of an industrial designer are embedded within an evidence-based and user-centred approach to product design. Social functionality may often be most easily seen through the delivery of Brand. The aim of this paper is to provide education practitioners with a template to facilitate the introduction of Brand construction to undergraduate industrial design students through the visual and physical embodiment of a product. The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show examples of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within brand related design competitions to produce successful design outcomes.

History

School

  • Design

Published in

The Engineering Design Graphics Journal

Volume

No. 79

Issue

No.2

Citation

TORRENS, G. ... et al., 2015. An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers. Engineering Design Graphics Journal, 79(2), pp. 24 -45.

Publisher

© American Society for Engineering Education, Engineering Design Graphics Division

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This article was published in the Engineering Design Graphics Journal and is available at: http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393

ISSN

1949-9167

Language

en

Exports

Logo branding

Keyword(s)

Exports