Adapting to Social Media: Commerce, Creativity and Competition in UK Television Production

This report explores the impact social media is having on UK television production and distribution. Whilst there has been significant concern with how social media is changing audience habits, this research focuses on the role it is increasingly playing as a production technology within the TV industry. In particular we set out how financial, organisational and business imperatives intersect with the sector’s production cultures, working practices and skills base to make social media a major concern for the industry’s future.