Supplemental Material, jmr.16.0299_web_appendices - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Supplemental Material, jmr.16.0299_web_appendices for Multichannel Strategies for Managing the Profitability of Business-to-Business Customers by Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil in Journal of Marketing Research