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Supplemental Material, jmr.16.0299_web_appendices - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

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journal contribution
posted on 25.03.2019 by Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, Ashutosh Patil

Supplemental Material, jmr.16.0299_web_appendices for Multichannel Strategies for Managing the Profitability of Business-to-Business Customers by Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil in Journal of Marketing Research

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