Data Paper - Qualitative Analysis of Website Utilization in Indonesian Private Radio Broadcasting by Harliantara and Bahar Ozturk.

shows that the future of radio depends on this collaboration. Hybrid models that combine the best of both traditional on-air and digital broadcasting are becoming more common. Technologies such as IP-based broadcasting and cloud solutions make this integration easier. They enable more adaptable and efficient workflows. Radio has some special strengths. It is immediate, local (for terrestrial broadcasts), and can reach many people at once. It can also reach people who are not paying attention. When you combine these strengths with the interactivity and global reach of online platforms, you see that radio will continue to be important in the changing media world.