Figure and Tables - Laughing with or laughing at? Investigating the use of affiliative versus aggressive humor in climate change communication

Compilation of tables and figures from the study

Table 1. Excerpts of the scripts used in each video. Text in brackets indicates dialogue that is unique to that video. The first four examples (for each video condition) are taken from the same point in each video and directly correspond with one another, while the bottom three examples for each humorous video are taken from different points and may not have corresponding dialogue in other videos.

Figure 1. Relationship between sense of humor and reported video funniness for the a) non-humorous control video, b) affiliative humor video, and c) aggressive humor video. Video funniness was scaled from 1 to 5, with 1 = strongly disagree and 5 = strongly agree, and sense of humor was scaled from 1 to 5, with 1 = low sense of humor and 5 = high sense of humor.

Figure 2. Relationship between political viewpoint (1 = strongly liberal or left-leaning, 2 = moderate, centrist, or libertarian, and 3 = right-leaning or strongly conservative) and: a) initial and b) final agreement with items related to belief in climate change (1 = strongly disagree and 5 = strongly agree), c) initial and d) final risk of climate change (1 = strongly disagree and 5 = strongly agree), and e) likelihood of acting to mitigate climate change (1 = very unlikely and 4 = very likely) after viewing a video.