Meta 2022 election ads—core dataset

Cross-platform Election Advertising Transparency Initiative (CREATIVE): dataset of final variables including ad metadata, labels, and classification results for all advertising obtained from Meta through keyword-based identification of all pages whose advertising possibly feature 2022 federal candidates for office during the general election period. Raw textual fields are excluded for ease of general user.

For more information, please visit our website: https://www.creativewmp.com/.

The Variable Description Table file contains brief descriptions for each variable in the dataset. The Variable Description Table is identical across all four repositories, so it only needs to be downloaded once.

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