data.sav

This study involved 341 participants who provided candid evaluations regarding their likelihood of selecting either a public or private bank. The objective of the study is to examine the factors influencing this decision, using several independent variables as predictors:

Value-Added Services (VAS): This encompasses additional services offered by the bank, such as financial planning, investment advice, or exclusive perks.

Reputation: This refers to the bank's overall reputation, which is shaped by factors such as customer satisfaction, quality of service, and public perception.

Perceived Costs (PC): This pertains to the financial costs associated with banking services, including fees for services, account maintenance charges, and other expenses.

Perceived Risk (PR): This reflects the level of perceived risk linked to using the bank, including concerns about deposit security, potential for fraud, and other associated risks.

The study seeks to identify the relative influence of these variables on the decision-making process of choosing between public and private banking institutions.