An Affective Priming Experiment on Millennials

Name: An Affective Priming Experiment on Millennials
Published: 2024-12-16T08:41:41+00:00
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Priming, controversial ads, psychology and marketing

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posted on 2024-12-16, 08:41 authored by Giulia BraccoGiulia Bracco

An experiment with a Millennial sample was conducted using the affective priming paradigm to analyze semantic associations (Siano, Laudanna, Bracco, Conte, Sammartino)

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Priming, controversial ads, psychology and marketing

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CC BY 4.0

An Affective Priming Experiment on Millennials

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