#Prabowogemoy Character sub theme

#Prabowogemoy is a distinctively Indonesian campaign communication, formulated with unique vocabulary to the Indonesian language during a specific election cycle. This research opts for the constant comparative method to provide flexibility to articulate the character dimensions associated with #PrabowoGemoy. The goal was to develop a typology that defined Prabowo Gemoy, firmly grounded in the Tiktok Video sample. The research procedure began by individually scrutinizing one TikTok video at a time, dichotomizing them into either policy or character topics. If said Tiktok sample was classified as 'character', I then considered a second category: what character themes does this sample discuss? Is it personal quality, leadership ability, or ideals? If said video meets the criteria of a) character discussion and b) personal quality, I then proceed to establish a tentative typology.