THE ROLE OF INVESTMENT COMPANIES IN PROMOTING FINANCIAL LITERACY AMONG

This research investigates the crucial role of investment companies in promoting financial literacy among young adults, focusing on the Mumbai region. The study aims to assess the current extent of involvement by investment companies in fostering financial literacy, evaluate the effectiveness of existing programs, and provide insights into demographic preferences and learning outcomes. Data from 350 young adults were collected through a well-structured questionnaire, utilizing convenience sampling. The findings highlight the pivotal role investment companies play in financial literacy, evident in participation numbers and positive impacts on confidence and knowledge. Notable preferences for budgeting and saving emerged, emphasizing the potential benefits of tailored programs. While diverse learning methods and topic preferences were identified, the survey indicated significantly higher confidence in financial decision-making among program participants. The research employs statistical tools such as percentage, descriptive analysis, correlation, T-Test, and ANOVA tests using Excel software. In conclusion, the study underscores the necessity for customized financial literacy programs catering to the diverse needs and preferences of young adults. Despite challenges in comfort levels, the substantial improvement in post-program financial literacy scores emphasizes the tangible benefits of existing initiatives. The research provides valuable insights for investment companies to enhance their influence by addressing demographic nuances, ensuring inclusivity, and effectively meeting the varied needs of the young adult demographic.