<p dir="ltr">The research is grounded in empirical data from a targeted social survey, identifying key trends in the themes and content preferences of youth literature, contextualized within the broader technological era. Findings reveal a strong correlation between the media landscape’s rapid evolution and the degree of Kazakh language usage in digital communication channels. The study underscores a significant transition toward digital reading among young people, with notable implications for language policy and digital content strategies aimed at fostering the presence of the Kazakh language in new media.</p>
