SMIM

Name: SMIM
Published: 2024-07-12T14:24:10+00:00
License: https://creativecommons.org/licenses/by/4.0/
Keywords: influencer marketing effectiveness, destination image perception

dataset

posted on 2024-07-12, 14:24 authored by Yabibal Afework ABATEYabibal Afework ABATE

This is a cross generational investigation on the effect of social media influencer marketing on green destination image with the mediating role of environmental concern.

Funding

JYU-CAN

History

Usage metrics

Keywords

influencer marketing effectiveness destination image perception

Licence

CC BY 4.0