Impact of user generated content on customer engagement

dataset

posted on 2022-11-24, 07:58 authored by Mohammad GalibMohammad Galib

To investigate the role of User-Generated Content in customer engagement by identifying the factors that influence customer engagement on social commerce sites.

History

Publisher

4TU.ResearchData

Language

en-us

Time coverage

2022

Geolocation

USA

Format

xlsx

Organizations

Tennessee State University

Usage metrics

Keywords

Customer engagement user generated content Social commerce sites Marketing

Licence

CC0