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Extracted posts of Sustainability Influencers

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posted on 2025-04-18, 11:37 authored by Nithiyanandhan SNithiyanandhan S

Emotion-Driven Engagement: A Sentiment Analysis on How Emotion Works in Sustainability Instagram Influencers’ posts

This study aims to explore the dominant emotion in the posts of eight Instagram sustainability influencers and how their followers react to them based on the engagement metrics of the posts. Fear emerged as the most dominant emotion among others with instances of burnout and less engagement.

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