ECommerce_Health_Products_Ad_Effect_Data.xlsx

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This study utilizes a random sampling method to collect online survey data, targeting the 34 provincial-level administrative regions of China, ensuring a high degree of representativeness. The survey includes a screening question at both the beginning and the end to eliminate irrelevant data from careless or bot responses. A total of 1,500 electronic surveys were sent to participants on Chinese e-commerce platforms, with 297 incomplete or invalid responses removed. This resulted in 1,203 valid responses, yielding an 80.2% response rate. Among the valid responses, 636 are from male participants (52.9%) and 567 are from female participants (47.1%), representing a balanced gender distribution.