Dataset for Incentivizing video-on-demand subscription intention through tiered discounts and anti-piracy messages

dataset

posted on 2025-01-09, 17:15 authored by Ignacio Redondo, Diana SerranoDiana Serrano

This file contain all variables and cases analyzed in the study entitled, “Incentivizing video-on-demand subscription intention through tiered discounts and anti-piracy messages."

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Consumer behavior Film and television industry Digital Piracy Advertising Loyalty commitment SVOD management

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CC BY 4.0

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