Data

The data is the result of a survey conducted online through Google Forms with the following respondent criteria:

1. 1. Users aged 18-50 years
2. 2. Users residing on the island of Java
3. 3. Users who use social media (Instagram, TikTok, Facebook, etc.)
4. 4. Users who have purchased beauty products (Scarlett Whitening, Wardah, Somethinc, etc.)